Frequently Asked Questions

Speed Layer is a lightweight script that installs high in the HTML of your dealership website (via Dealer.com or Dealer Inspire). It reorders how your site loads, prioritizing what users see first—like streaming key content immediately instead of waiting for every background process to complete.

💡 Analogy: Your website is a car, not a garage. Your CMS gives you the engine and wheels. But over time, you've bolted on 30–40 third-party add-ons—chat tools, trade forms, trackers. When a customer visits your site, it's like they're opening the door of that car… and every accessory tries to start at once. Speed Layer is the smart ignition system. It powers up only what matters right away (photos, CTAs, core copy), then lets the rest load in the background. Without it, your site runs—but clunky and slow. And online shoppers? They don't wait. They bounce.

📊 Typical Results:
• First meaningful paint (load speed): ⬇ ~37% faster
• Bounce rate: ⬇ ~26% lower
• Lead form submissions / calls: ⬆ ~34% increase

Speed Layer boosts conversions by reducing load lag—especially for first-time visitors on mobile or slower connections. It doesn't just feel faster. It retains more shoppers, lowers abandonment, and improves ROI across your paid media.

You'll get reports from AutoGenius/Shift:
• T+7 Days: High-level "pulse" report (load speed, RUM/Synthetic score).
• Monthly: Full analytics—engagement rate, bounce, lead lifts, pre/post comparisons.
• End of Pilot: ROI summary and recommendation.

➡ Metrics are pulled from Google Analytics, RUM, and internal speed monitors. If dealers want, raw data can be shared.

Nothing. Dealer.com and Dealer Inspire already have knowledge base guides and setup pipelines. AutoGenius handles tagging requests. No ticket or dev lift needed from the store.

✅ Rollout Date: August 1, 2025
🚨 Launch happens early morning, not Friday afternoon.
🛠️ Fail-safe: If anything breaks (rare), Speed Layer silently disables itself and reverts to your original load pattern.

Great question. You might not feel the difference—but your shoppers will.

As Kyle Mountsier put it: "If you're loading your site from the dealership's blazing-fast Wi-Fi on a browser you've used 1,000 times, it'll feel fine. But your real shoppers are loading it for the first time—on a 5G connection, at Starbucks, with a dozen apps open in the background. Those are the people who bounce. That's who we fix this for."

• Duration: 60 days (August 1 – September 30)
• Post-pilot options: - Turn off (script removed within 24 hours) - Roll forward to a monthly subscription
• Retail Price: ~$1,300-$2160 /month per rooftop
• ✅ Stellantis Dealers get preferred pricing
• Group discounts available for 5+ rooftops

➡ Price is often less than what it would cost to boost SEM budgets 34% to achieve the same lift.

Think of Speed Layer like Waze for your website—not a repair, but an active navigation system.

Websites constantly change:
• New chat tools
• New DR providers
• New trackers
• Campaign landing pages

Each one can slow your load time. Speed Layer keeps optimizing every day—handling these changes in real time so shoppers keep moving forward.

Removing Speed Layer is like turning off Waze in rush hour. The roads still work—but now you're stuck behind 40 red lights.

Common pushback—and fair. But:

CMS = Builder of your house
Speed Layer = General contractor managing the 35 vendors installing TVs, furniture, and HVAC.

Website providers aren't responsible for coordinating third-party tools like chat, DR, trade, etc.—yet those are what cause most load delays. Speed Layer steps in to orchestrate them so the site works for the shopper, not against them.